App Event Optimization Facebook. App Event Optimization was created keeping this in mind, to eliminate wasted efforts and revenue, advertising products to people who have no relevance to them. It uses Facebook’s compiled database of user behaviour from Facebook’s core platform, Instagram and the Audience Network, to understand who wants what and will actually click buy. In addition, Smule – a music app company– said that Facebook App Event Optimization improved its cost per purchase by 32%, and its revenue per user by 22%. In Summary. Historically, standard app install campaigns on Facebook have been a shot in the dark. Sure, the targeting is pretty good but to a degree it has been hit and hope. Deactivate App Events. To deactivate Facebook app events in Events Manager: Go to Events Manager. Select your app. Find the custom event you want to deactivate. Click Manage. Click Deactivate Event. Click Deactivate Event again to confirm. After you deactivate your app event, it's no longer available for use in optimization, attribution or.
Facebook App Event Optimization 101 App event optimization allows advertisers to target people who are most likely to take a specific action within an app based on behaviors exhibited across other apps. AEO goes further than mobile app install campaigns, driving real business value, whether through in-app purchases, viewing content such as in. Optimizing your Facebook pixel is a science that is simplified with Trackify because this facebook pixel app has been designed to help you understand your pixel and how to optimize it. Check out these awesome pixel optimization resources which can help you achieve better ad results with Trackify - Facebook Pixel App for Shopify.
“Facebook enables us to target the highest quality users; those who are most likely to convert to subscribers. App Event Optimization has improved our cost per purchase by 32%, and revenue per user by 22%.” - Eugenia Kovalenko, User Acquisition at Smule
In addition, Smule – a music app company– said that Facebook App Event Optimization improved its cost per purchase by 32%, and its revenue per user by 22%. In Summary. Historically, standard app install campaigns on Facebook have been a shot in the dark. Sure, the targeting is pretty good but to a degree it has been hit and hope. Facebook can help your large, medium or small business grow. Get the latest news for advertisers and more on Facebook Business. Facebook Blueprint: eLearning to help you better leverage Facebook advertising to drive real business results.. App Event Optimization Best Practices. Facebook uses the install or conversion event for ad reporting, but restricts it from being used in ad optimization. The user's setting must persist across app launches.. Advertisers are able to track the performance of all ads that have led to an app event. Facebook sends claims for events from ad campaigns where the as long as the campaign. Facebook wishes to aid business that rely on mobile apps with advertisements to minimise the cost of advertising and target the right people with their latest launch, App Event Optimization. App Event Optimization will provide collective data compiled through Facebook, Instagram and the Audience Network and enable businesses to eliminate wasted.
